Boella & Sorrisi

That of Boella is a story that dates from 1885, when the Boella family opened a bakery-cum-cakeshop in Cornegliano d’Alba, in the province of Cuneo. Elena Boella, who now runs the business, represents the fourth generation. She is partnered by her husband Stefano Silvola, a descendant of the founders of the Sorrisi chocolate company, who brought in the chocolate manufacturing tradition as a dowry. The business is now based in the Vanchiglietta quarter of Turin, where, in 2014, it supplemented its production premises with a charming boutique complete with coffee counter and enoteca. The large glass counter gives customers an overall view of the various production lines: oven-baked, yeasted and chocolate. A new product is the Cubotto, panettone with extra raisins cut into 3 hg cubes and coated with plain or milk chocolate. The giandujotti (classic and pistachio-flavoured), the impressive range of pralines, spreading creams, biscuits (savoiardi, baci di dama, hazelnut and chocolate crunchies) are all much loved by local and overseas customers alike (exports account for 60% of production).

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