Guido Gobino

The undoubted merit of Guido Gobino – the most popular of Turin’s chocolatiers – is that he has built a small empire across Europe (and the rest of the world too) that continues to hold high the quality of his products. This should not be taken for granted, nor should his desire to innovate, grow and amaze even after more than 60 years in the business (his historic workshop, still active in Via Cagliari, was opened in 1964). Witness new products such as Eliche (“Propellers”, presented nel 2025), designer chocolates developed in collaboration with Pininfarina, and Sticks, ice creams designed to “de-seasonalise” production with new flavours, summer after summer. This year, 2026, has seen the appearance of a cone filled with Piedmontese PGI “tondo e gentile” hazelnut ice cream. Meanwhile, the classics lose none of their appeal: products such as the Tourinot or the fantastic kintsugi-inspired Easter egg, creations that confirm continuity – also ensured by Guido’s generational handover to his son Pietro – in the elevation of the finest ingredients processed with elegance and originality.

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