The Tea

The Tea

www.thetea.it

“Torrefazione moderna,” Modern Coffee Shop, says the sign because here, a stone’s throw from Turin city hall, coffee was already being roasted at the end of the 19th century. Claudia Carità, whose family took over the business in 1983, is a leading Tea Ambassador and she has made the shop one of the foremost in Italy. Among other things, she organizes a number of courses, including those for the nearby Oriental Arts Museum. Products are on sale directly on the premises and also online, where it’s possible to find hundreds of teas from countries such as China, Japan, Nepal, India, Vietnam, and more besides. The catalogue comprises numerous special teas produced with traditional methods or harvested from centuries-old trees. Claudia is particularly proud of novelties such as special selections of exclusive Shincha, or “new tea”, namely early harvests that open the Japanese green tea season. Another new entry in the range is the selection of purple tea (which owes its color to anthocyanin content) from Kenya, produced from a dedicated clonal as part of a project involving women who live in disadvantaged social conditions.